Our Story



Canine Zone magazine has been on shelves for the last seven years and is the only retail magazine in South Africa in printed and digital format, aimed exclusively at dog parents. Headed up by self confessed ‘crazy dog lady’ Sharon Dale, Canine Zone’s mission is to celebrate and respect the lives of all dogs in South Africa.


Our editorial includes heart-warming, informative and educational features, advice on health, nutrition and behaviour, rescue and hero dog stories, fun articles, product and service information, competitions and giveaways and lots more. Our valued sponsors are Montego Pet Nutrition, Complete Pet Food, Jock Dog Food, PETport, Lionel’s Choice, Absolute Pets , Pro-Pet and Kulula.


Canine Zone is not only a printed magazine. With a huge following on social media, five annual Canine Zone Pet Expos and Pet Festivals in various shopping centres including Clearwater Mall and Bryanston Shopping Centre, our shelter and movie preview fundraisers, as well as our newly launched online store.


Our readers and supporters have stuck with us over the years and Canine Zone forms part of a large dog loving community in South Africa. We promote – Adopt Don’t Shop and even though there are many very reputable breeders in South Africa – we don’t feature any
advertisements for breeders in Canine Zone magazine.




Editorial in Canine Zone is aimed at educating and entertaining dog lovers whilst at the same time supporting dog shelters in South Africa. We donate food, back issues of the magazine, fundraising stands and funds where possible, as well as featuring the Forever Home stories of dogs who have been adopted from shelters. On our Adorable Adoptables pages, we highlight dogs looking for


Each year we donate a calendar to a different shelter to assist them in raising funds and this year our readers were once again asked to vote for their favourite shelter.


We are delighted to announce that Wollies Animal Project is this year’s winner of a gorgeous calendar, sponsored by
Canine Zone, Marltons and Numatic.



We often get requests and queries from our readers about products ranging from toys to beds and
collars to treats. The exciting news is that the Canine Zone online store features brands and
products that we have tried, tested and endorsed as well as unique products. The Canine Zone
online store will offer our readers competitive prices, fantastic specials and promotions and the
store will be promoted via our highly interactive social media sites as well as in the magazine and at
our expos.


What’s more – from January, 10% of all profits will go to a different shelter each month.
We are proud to announce that with lucky draw, our beneficiary shelters for 2020 will be the
following shelters –


 January – Woodrock Animal Rescue
 February – Dogtown SA
 March – Adora-Bull Terrier Rescue
 April – TEARS
 May – CO-SANC
 June – A New Hope

 July – Love-A-Bull Pitbull Rescue SA
 August – Phoenix Animal Care
 September – Paws R Us
 October – Pug Rescue SA
 November – F.O.R.A (Friends of Rescued Animals)
 December – D.A.R.G (Domestic Animal Rescue Group)

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